Welcome friend, i'm Caroline Wall (W.A. Double L),
the one behind the lens.

I'm Caroline Wall. I started as a performer and artist, running my own art event company, Feerie Studio, where I focused on large corporate art events. For years, I was the one building the experience — the lights, the crowd, the energy, the chaos behind the scenes. I produced art events for companies like Mecca Cosmetica, Price Waterhouse Coopers, IGA, Prospect Council, Holdfast Council, City of PAE, Relationships Australia, and SA Ambulance — to name a few. That's probably why I love shooting events now. I know what actually matters in a room full of people, and more importantly, I know what nobody else is watching for.

I've also worked as the South Australian Program Coordinator for the Starlight Children's Foundation and StartSmart, so I understand what large brands need to be able to share after an event. That background taught me how to deliver images that are not only real but also usable, shareable, and on-brief.

But somewhere along the way, I got tired of photos that look like everyone's trying too hard. Photography turned into stiff poses, fake smiles, and hours of pretending. That's not how I remember real life. So I stopped doing it that way.

Now I shoot the way people actually are — messy, honest, sometimes quiet, sometimes loud. Documentary style keeps me on my toes, chasing real moments as they happen. Conceptual art lets me wander into the strange and beautiful corners of my head. Events, people, branding — it's all the same to me: real life, framed like it means something. No fluff. No reshoots. Just photos that feel like someone hit pause on a good memory.

When I'm not shooting, I'm probably hanging out with my family, enjoying the beach, or knee-deep in a house renovation. If that sounds like your kind of photographer, let's talk.